Tesoro
organic, grain-free baby food brand
This self-directed project tasked me with developing a story to encompass a baby food brand. My "client was Tonya Medina, a Hispanic woman who was inspired by her mother's cooking to create a baby food brand that made healthy food for young ones. It was important for her to make this brand grain-free as grains are very hard for babies to digest. Tying her culture into the brand was equally as important, which led to the brand name Tesoro, which translates to “treasure“ in English, but is also a term of endearment for children in Spanish meaning “dear” or “treasure.“ It’s a common term used in Spanish that I felt would bring a sense of familiarity to the brand.
sketches
color mapping
logo variants & final
